About

Vicki Morris is a graduate of Georgia State University in Atlanta, GA,

 where she received a bachelor’s degree in Marketing. After graduation,

 Vicki obtained a position with Nortel Networks as a Systems Application

 Engineer. While at Nortel Networks, Ms. Morris held several positions to

 include Marketing Communications Specialist, and Human Resources

 Clerk.

 Vicki has been a viable member of the small business community here in

 North Alabama for many years. Her company is an active member of 3

 area Chambers of Commerce. She was named Ambassador of the Year in

 2015 for the Madison Chamber, and she served as an Ambassador and

 Emissary for 2 area Chambers Commerce. She was a finalist for The

 Annual Entrepreneur of the Year Awards and was nominated for 3 Small

 Business Awards from the Madison Chamber of Commerce in 2017 &

 2018. She is a member of the steering committee for Innovate HSV,

 where she managed the PR & Marketing Communications for the

 organization. She was recently appointed to the Board of Directors for

 the WEDC Foundation and will serve as the Chair for the Women

 Honoring Women Event in 2020.

 Professionally, Vicki manages a very successful Public Relations & Project

 Management company, Face to Face Marketing. Her company oversees

 day to day operations for one of the premiere networking events in North

 Alabama, RISE, Regional Innovators Sustaining the Ecosystem, formerly

 known as HOT Coffee. Vicki’s clients include nonprofit organizations,

 advanced technology corporations, and other business service and retail-

 based companies. She has developed excellent working relationships with

 commercial and civic organizations in the North Alabama area to include

 Madison, Decatur, and Athens.

 Mrs. Morris is an excellent speaker and has spoken for several groups

 over the years. She is very skilled at developing and delivering an on

 topic and motivating presentation to audiences of any size. She truly

 enjoys sharing her skills and knowledge with others.

 Vicki was a part of the INROADS/Atlanta program during her college

 years and worked with the youth program at her church in Atlanta, and

 here in the Decatur and Madison areas. Vicki has been married to Earl

 Morris for the past 25 years, and the couple has 2 adult sons.

As a Business Strategist, I guide corporate teams through comprehensive strategic planning exercises, including the development of detailed marketing strategies. My role is to facilitate the alignment of marketing efforts with the company’s overall vision and goals, ensuring cohesive and effective campaigns that drive growth and competitive advantage. Through collaborative workshops, data-driven insights, and expert consultation, I empower teams to create marketing strategies that resonate with their target audience, optimize their operations, and foster innovation.

Major Deliverables:

1. Strategic Vision and Goal Alignment

• Client Need: Companies often struggle with aligning their marketing initiatives with their overall business vision and goals, leading to disjointed efforts and inconsistent messaging.

• Deliverable: Facilitate workshops to help corporate teams articulate a clear strategic vision and define measurable marketing goals. This ensures that marketing efforts are cohesive and support the broader business objectives, creating a unified direction and purpose.

2. Comprehensive Market and Competitor Analysis

• Client Need: Many businesses lack a deep understanding of their market dynamics, competitors, and customer needs, which can hinder their ability to develop effective marketing strategies.

• Deliverable: Provide detailed market analysis and competitive intelligence, offering insights into industry trends, customer behaviors, and potential opportunities. This data-driven approach helps companies identify their strengths, weaknesses, opportunities, and threats (SWOT analysis) to inform their marketing strategies and ensure they target the right audience with the right message.

3. Operational Optimization and Systems Integration

• Client Need: Inefficient marketing processes and disjointed systems can slow down marketing efforts, leading to increased costs and reduced effectiveness.

• Deliverable: Conduct operational assessments to identify bottlenecks and inefficiencies within the marketing function. Recommend and implement process improvements and system integrations, such as CRM and marketing automation tools, to streamline marketing operations, enhance productivity, and ensure consistent execution of marketing campaigns.

4. Innovation and Change Management in Marketing

• Client Need: Companies often struggle with embracing innovation in their marketing efforts and managing the changes required to stay competitive in a rapidly evolving market.

• Deliverable: Design and facilitate innovation workshops that encourage creative thinking and the development of new marketing ideas. Provide change management strategies to help teams adopt and implement innovative marketing solutions smoothly, ensuring the organization remains agile and adaptable in its marketing approach.

5. Detailed Marketing Strategy Development

• Client Need: Many businesses lack a clear, actionable marketing strategy that aligns with their business goals and effectively reaches their target audience.

• Deliverable: Develop a comprehensive marketing strategy tailored to the business's needs, including:

  • Target Audience Identification: Define and segment the target audience based on market research and customer insights.

  • Value Proposition and Messaging: Craft a compelling value proposition and key messages that resonate with the target audience.

  • Channel Strategy: Determine the most effective marketing channels (digital, social media, content marketing, etc.) to reach the target audience.

  • Content Plan: Develop a content plan that includes a mix of content types (blogs, videos, infographics, etc.) to engage the audience and drive conversions.

  • Campaign Planning and Execution: Create detailed plans for marketing campaigns, including timelines, budgets, and performance metrics.

  • Performance Measurement: Establish key performance indicators (KPIs) and analytics frameworks to measure the effectiveness of marketing efforts and inform ongoing optimization.

6. Continuous Improvement and Adaptation

• Client Need: Marketing strategies need to be continually reviewed and adapted to respond to changing market conditions and customer preferences.

• Deliverable: Implement a continuous improvement process that includes regular review meetings, performance analysis, and strategy adjustments. This ensures that the marketing strategy remains relevant, effective, and aligned with business goals.