About

With over 20 years of experience in financial planning and strategic consulting, Veronica Cram has built a reputation as a trusted advisor to businesses of all sizes, guiding them toward profitability and sustainable growth. As the founder and Chief Consultant of InSight Strategic Solutions, she leverages her expertise to help service-based organizations gain clarity in their numbers, make informed decisions, and scale successfully.

Veronica’s strategic acumen spans various industries, including nonprofit healthcare, manufacturing, defense, vehicle fleet management, and for-profit education. Her ability to identify operational inefficiencies and implement effective solutions has made her a sought-after consultant for small businesses that need financial guidance without the cost of a full-time CFO.

A member of the Women’s Economic Development Council, where she currently serves on the Board, and the Women's Business Council, Veronica is dedicated to empowering women in business. She frequently volunteers her time to mentor women leaders and is an active supporter of local organizations and events, such as the annual Women Honoring Women event, The AUM Foundation, the 8th Street Foundation, and the New Hope Children's Clinic's Casino Night fundraiser.

Her leadership and contributions to the business community have earned her multiple accolades, including the Emerging Business of the Year award in 2022, Professional Service Business of the Year in 2023, and Small Business Champion of the Year in 2024 through the Huntsville/Madison County Chamber. Veronica was also recently nominated for Business Person of the Year by the Madison Chamber of Commerce.

Beyond her professional achievements, Veronica is passionate about giving back to her community and helping local businesses thrive. Her commitment to mentorship, financial clarity, and strategic growth continues to inspire the next generation of business leaders.